jardót ceramics
Branding, styling and photography for a ceramic studio rooted in tactility, process and imperfection.
The visual language was crafted to feel earthy, intentional and human, celebrating materiality, slow craft and the beauty of hand-built work.
veil & Bloom
Directing campaign shoots, web design and social content to present Veil & Bloom as a luxury bridal destination in South Wales.
The brand is elevated through refined imagery, cohesive storytelling and a calm, elegant digital experience.
fire & ice
Bespoke film posters created for each couple whose wedding was captured by Fire & Ice, transforming the finished film into a collectible, story-driven artefact.
This distinctive approach set Fire & Ice apart in the global wedding filmmaking market.
suppology
Photography, social media, e-commerce and brand repositioning to cut through the saturated sports recovery market.
Bold, high-energy visuals and punchy storytelling were developed to reposition Suppology as a confident, community driven brand.
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connect with your audience on a human-to-human level, building trust and becoming more memorable.
entertains
teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.
educates
create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!
inspires
highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y.
promotes
subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.
disrupts
Veil & Bloom
Photography, Poster Design, Social Media, Web Design, Branding
Veil & Bloom is a mother-daughter-run bridal boutique based in South Wales, offering a collection of designer wedding gowns.
I was brought on to design a modern, intuitive website that reflects the boutique’s refined, luxurious and chic aesthetic while guiding users through a seamless customer journey; from initial discovery and emotional connection, to appointment booking, and finally to their wedding day.
The Veil & Bloom website combines clean, modern layouts with warm, muted tones (soft neutrals, blush pinks, and deep plums) to echo the boutique’s brand palette and evoke a sense of calm, feminine luxury. The design feels elevated yet personal, with intentional white space, elegant typography, and a strong visual hierarchy that supports both storytelling and user experience.
I set out to extend and elevate the brand identity through art direction, layout, image selection, and bespoke mockups of the brand in action. I also wrote and implemented SEO-friendly content, including product metadata and blog articles, to enhance organic visibility and position Veil & Bloom's bridal boutique as a must-visit destination in South Wales.
