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Creative Industries Annual

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jardót ceramics

Branding, styling and photography for a ceramic studio rooted in tactility, process and imperfection.

 

The visual language was crafted to feel earthy, intentional and human, celebrating materiality, slow craft and the beauty of hand-built work.

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veil & Bloom

Directing campaign shoots, web design and social content to present Veil & Bloom as a luxury bridal destination in South Wales.

 

The brand is elevated through refined imagery, cohesive storytelling and a calm, elegant digital experience.

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fire & ice

Bespoke film posters created for each couple whose wedding was captured by Fire & Ice, transforming the finished film into a collectible, story-driven artefact.

 

This distinctive approach set Fire & Ice apart in the global wedding filmmaking market.

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suppology

Photography, social media, e-commerce and brand repositioning to cut through the saturated sports recovery market.

 

Bold, high-energy visuals and punchy storytelling were developed to reposition Suppology as a confident, community driven brand.

  • Instagram
  • LinkedIn
  • TikTok

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← Branding

Art direction →

connect with your audience on a human-to-human level, building trust and becoming more memorable.

entertains

teach or reveal something valuable, whether that’s a process, a product, or a new way of seeing things.

educates

create FOMO, spark ideas, influence emotions, share motivation… your audience will love you for it!

inspires

highlight a product, service, or brand message, in a way that feels user generated and natural, not sales-y. 

promotes

subtly spark controversy by introducing contrast, to get people commenting their opinions and engaging.

disrupts

Fareham College

Art & Illustration

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In 2018, while studying at Fareham College, I was approached by the Head of Creative Industries to design the first Creative Industries Annual—a 90-page catalogue featuring interviews, photoshoots, and editorial layouts celebrating the college’s most talented creative students.


This project marked the beginning of an annual tradition, with a new student invited each year to design the publication, representing the college’s vibrant creative community.


Upon submission, the Head of Creative Industries shared this reflection on my work:


"When I was at college, I remember a Music Technology teacher telling me to 'Always be the worst musician in the band.' This way, as a practitioner, I would always have the opportunity to learn from those around me. If you ever have the opportunity to work with Els, you will most likely be the worst musician in the band. Whether you are a colleague, a manager, or even a teacher like me, you will find yourself learning, developing, and being challenged by Els in the best possible way—all while being humbled by her kind nature and calm temperament. I envy anyone who gets to work with her in the future!"

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